CreatorBenchmarks

Creator intelligence for agencies

Vet creators in seconds, not afternoons.

One workspace to benchmark TikTok, Instagram, and YouTube creators against real peer data, track the ones that matter, and send clients clean reports on a schedule.

3-day free trial. No card required to start.

TikTokInstagramYouTube
MB
@mkbhd
YouTube · Tech & gadgets
Strong
Overall score87

Top 8% of 2,140 mid-tier tech creators

Engagement92
Consistency81
Growth74
Authenticity95
Est. value / post$4.2k – $6.8k

Numbers you can defend. Every benchmark pairs a metric with the peer group and sample size it was measured against, so the figure you put in front of a client holds up.

How it works

From a handle to a client-ready answer in under a minute.

01

Search a handle

Drop in a TikTok, Instagram, or YouTube handle. We pull the public profile and recent posts so you don't have to.

02

Read the benchmark

A 0 to 100 score against real peers in the same niche and size tier, with the sample size shown so you can trust it.

03

Shortlist, monitor, report

Add the keepers to a client project, set alerts on the ones that matter, and let scheduled reports go out on their own.

What goes into a benchmark

Six dimensions, each measured against peers in the same niche and size tier. No black box, no single vanity number.

01

Engagement

Real interaction rate against peers, not just raw likes.

02

Consistency

How reliably they post and hold performance over time.

03

Growth

Follower and output trajectory, direction and pace.

04

Authenticity

Signals that the audience and engagement are genuine.

05

Percentile

Where they land against peers in their niche and tier.

06

Post value

A fair, defensible price range for a sponsored post.

Compare

Pick the winner, side by side

Put two to four creators head to head. Score, engagement rate, and reach line up in one view, so the call is obvious before you pitch it to a client.

CreatorScoreERFollowers
@alpha.fitPick876.4%412K
@beta.moves795.1%388K
@gamma.gym713.8%455K

Monitor

Know the moment things move

Watch a roster and get pinged when followers, engagement, or output cross the threshold you set. Alerts land by email, Slack, or Discord, so you act before the client asks.

@gymshark↑ 18%

Engagement crossed your +15% threshold

2h ago · sent to Slack

Report

Client updates on autopilot

Schedule an on-brand PDF summary on a daily, weekly, or monthly cadence. Set it once and stop rebuilding the same deck every Monday.

Nike — Weekly digest
Weekly · email · 6 creators
Sent
PDF · Mon 9:00 AMDownload

Pricing that scales with your roster

Every plan starts with a 3-day free trial. No card to start.

Full comparison
Pro
$20/mo

Solo operator

ElitePopular
$50/mo

Small team

Ultimate
$100/mo

Agency

Questions, answered

Where does the data come from?
Public profile and post data from TikTok, Instagram, and YouTube. We don't touch private accounts, follower lists, or DMs, and we never ask for anyone's password.
How is the score calculated?
Each creator is measured against real peers in the same niche and size tier across engagement, consistency, growth, and authenticity. Every score shows the sample size it was measured against.
Can I put a report in front of a client?
That's the point. Reports and exports carry your summary cleanly as a PDF, on a schedule, so they're ready to send without a rebuild.
Can I invite my team?
Yes. Invite teammates with scoped permissions, so a coordinator can manage monitors without touching billing, for example. Seats scale with your plan.
What's a lookup?
A lookup is one fresh scrape of a creator. Cached reports and exports don't cost a lookup, so re-reading a report you already pulled is always free.

Stop collecting the data. Start using it.

Spin up a workspace, invite your team, and run your first benchmark in under a minute.

Start free trial