CBCreatorBenchmarks
Issue 01 · A credit score for the creator economy

How any creatorreally stacks up.

One handle. One verdict. Real benchmarks underneath, drawn from the cohort that actually looks like them.

Try someone obvious@charlidamelio@mrbeast@hubermanlab

Free for 3 reports a month, no signup. Built on public profile data only. We never ask for a creator’s password and we do not run paid‑promotion detection on private accounts.

02How it scores

Four pillars,
weighted on purpose.

The score is a weighted average. Engagement carries the most weight because it’s the strongest signal of an active audience. Authenticity is small but always present so a high score earned the long way doesn’t lose to a high score that didn’t.

  1. 01Engagement

    Likes, comments, shares, and the ratio between them — measured against the median for the same platform, niche, and follower tier.

    35%
  2. 02Consistency

    Posting cadence, gap distribution, and whether the rhythm holds week to week. Gaps over a week count against this score.

    25%
  3. 03Growth

    Follower trajectory over the last 90 days, normalized against peer growth so a stalled mega-creator doesn't outrank a rising micro one.

    20%
  4. 04Authenticity

    Public engagement signals — like-to-comment ratios, comment depth, follower-to-following ratios — checked against patterns typical of organically grown audiences.

    20%

Live · Recently benchmarked

Sampled from public lookups

Creators can opt out of appearing in this feed at any time. Lookups by signed-in users on the Pro plan and above are private by default.

03Worked example

This is what every
report looks like.

A live render of @alixearle’s benchmark, three sections shown. The full report has eight, including authenticity signals, posting patterns, and an estimated post value range.

See the full report
Overall · 0–100
75/100
Solid verdict

Compared against 2,276 macro fashion creators. Score weights the four pillars below.

  1. Engagementweight 35%
    74

    Engagement tracks the median for this peer group, with a healthy comment ratio.

  2. Consistencyweight 25%
    75

    Cadence is steady week to week, with one or two longer gaps.

  3. Growthweight 20%
    74

    Growth is in line with peers — neither breakout nor stalled.

  4. Authenticityweight 20%
    73

    Most signals look organic; a few patterns warrant a second look.

01Engagement

How the audience interacts

Engagement rate is the headline, but the texture matters more. The like-to-comment ratio reveals whether the audience is reacting or engaging.

Engagement rate
9.32%
47% above the median · cohort median 6.35%
Avg. likes per post
414,510
Avg. comments per post
18,081
22.9:1 like-to-comment
Avg. shares per video
6,541
TikTok-only signal. Shares correlate with sponsorship value more than likes.
Avg. views per video
5,634,300
Views per video relative to follower count is the cleanest reach signal on TikTok.

The like-to-comment ratio reads 22.9 likes per comment. A lower ratio (more comments per like) usually points to a conversational audience; a much higher ratio can be a sign the audience is passive or that engagement was inflated.

05Where they sit

71st percentile in the peer cohort

The score above is meaningless without a peer group. The cohort below is the comparison set — same platform, same niche, same follower tier.

macro fashion creatorsn = 2,276
Bottom25thMedian75thTop

A 71st-percentile score means they outperform roughly 71%of the cohort on the combined four pillars. Not a ranking — there’s no single “winner.” A creator can hit the 90th percentile on engagement and the 30th on consistency, and the report will say so.

04Single-purpose tools

When the full report
is more than you need.

Free, no signup, one job each. They share the same data engine as the full report — so the numbers will line up.

See all 14 tools →
  1. 01
    Engagement rate calculator
    Real ER from real post data, not the back-of-envelope formula.
  2. 02
    Fake follower checker
    Authenticity signals only, with the same calibrated language.
  3. 03
    TikTok transcript downloader
    Paste a video URL, get plain text or SRT. Free.
  4. 04
    Best time to post analyzer
    Which hours and days actually moved the needle for them.
  5. 05
    TikTok hashtag analyzer
    View counts, top videos, and trend direction for any tag.
05Pricing

Free is the front door.
Pro is for the regulars.

Full pricing →
  1. Free
    $0forever

    Three reports a month. No signup. No watermark. Built so the front door actually feels like a front door.

    Start with a handle
  2. Creator Pro
    $9per month

    Unlimited reports, watchlist, weekly snapshots, history view, and the report exported as a 1080×1920 share card branded as you.

    Become a Creator Pro
  3. Agency
    $29per month

    Everything in Pro, plus side-by-side comparisons, CSV export, ten saved campaigns, and a four-seat team workspace.

    See agency plan