Journal · Long-form
Methodology, benchmarks,
and industry pieces.
The team's notebook. Mostly slow takes, occasionally a study, never a hot take.
LatestMethodology
· 9 min
The 2026 fake-follower study,
and why we won't give you a percentage.
We read 41,000 public profiles. Here's what authenticity signals can and can't tell you about audience quality.
- Industry7 min
Why HypeAuditor's $400/mo
doesn't make sense for most people who use it.A look at who actually needs enterprise creator analytics, and why most users would be better served by something that costs less than dinner.
- Benchmarks6 min
What good engagement looks like
for fitness creators in 2026.Mid-tier benchmarks for trainers, lifters, runners, and movement coaches across Instagram and TikTok.
- Product4 min
Why we will never
ship a creator leaderboard.Ranking creators against each other turns the score into a status game. We're building a credit score, not a high-score table.
- Methodology5 min
TikTok engagement is higher.
It also means less.Both are true. Here's why the same creator typically scores higher on TikTok engagement and why that doesn't translate cleanly into post value.