CBCreatorBenchmarks
Benchmarks · Niche cohorts

The averages,
for the cohort that actually looks like you.

303,729 creators across nine niches and five follower tiers. Pick a niche to see what "good" looks like.

  1. 41,280 creators

    Fitness creators

    Trainers, lifters, runners, and movement coaches. The cohort with the highest comment-to-like ratio across both platforms.

    Mid-tier ER
    3.90%
    Top platform
    Instagram
  2. 58,904 creators

    Beauty creators

    Makeup, skincare, hair. The largest sponsored-post cohort by volume. Mid-tier rates run higher here than almost any other niche.

    Mid-tier ER
    4.40%
    Top platform
    Instagram
  3. 12,440 creators

    Tech reviewers

    Phones, laptops, software, AI. The most male-skewed cohort and the one with the longest average comment length.

    Mid-tier ER
    4.30%
    Top platform
    Instagram
  4. 33,120 creators

    Food creators

    Recipes, restaurants, eating challenges. The cohort with the highest save-to-like ratio on Instagram, by a wide margin.

    Mid-tier ER
    4.10%
    Top platform
    Instagram
  5. 27,650 creators

    Comedy creators

    Sketches, stand-up clips, observational humour. The cohort with the highest absolute view counts and the most volatile engagement.

    Mid-tier ER
    4.00%
    Top platform
    TikTok
  6. 71,330 creators

    Lifestyle creators

    Daily vlogs, GRWMs, routines. The largest niche by total accounts and the most diverse in posting cadence.

    Mid-tier ER
    4.50%
    Top platform
    Instagram
  7. 24,810 creators

    Fashion creators

    Outfit posts, hauls, trend pieces. The cohort with the highest share rate on Instagram Reels.

    Mid-tier ER
    4.20%
    Top platform
    Instagram
  8. 18,205 creators

    Parenting creators

    Mom and dad creators. The cohort with the highest sponsorship-to-engagement-rate ratio — brands pay more per percent here.

    Mid-tier ER
    4.10%
    Top platform
    Instagram
  9. 15,990 creators

    Dance creators

    Choreography, trends, performance. The cohort with the highest follower velocity in the mid tier.

    Mid-tier ER
    4.50%
    Top platform
    TikTok
02How to read these

A median
is not a target.

Each niche page reports the median engagement rate for the cohort, broken out by follower tier. The median is the middle of the range — half the cohort scores higher, half lower.

If a creator’s engagement rate equals the median, they are at the 50th percentile of the cohort. If it equals the top-percentile figure, they’re at the 90th. The bottom-percentile figure is the 10th.

Numbers update weekly. The methodology behind each measurement is documented in the methodology page.